Markets in everything

I'm afraid to give this one much of a subtitle:

India's Hindu nationalist movement is launching a new soft drink made from cow urine.

The
bovine brew is in the final stages of development by the Cow Protection
Department of the Rashtriya Swayamsevak Sangh (RSS), India's biggest
and oldest Hindu nationalist group, according to the man who makes it.

Om
Prakash, the head of the department, said the drink – called "gau jal,"
or "cow water" – in Sanskrit was undergoing laboratory tests and would
be launched "very soon, maybe by the end of this year."

"Don't
worry, it won't smell like urine and will be tasty too," he told the
Times of London from his headquarters in Hardwar, one of four holy
cities on the River Ganges. "Its USP will be that it's going to be very
healthy. It won't be like carbonated drinks and would be devoid of any
toxins."

The drink is the latest attempt
by the RSS – which was founded in 1925 and now claims 8 million members
– to cleanse India of foreign influence and promote its ideology of
Hindutva, or Hindu-ness.

I thank John de Palma for the pointer.

Comments

Tyler, it is still the lunch hour on the west coast!

Comments for this post are closed

It sounds piss pour if you ask me.

Comments for this post are closed

Will they use the name of the popular Japanese beverage that no American will drink: Calpis? Pronounced presumably with a Japanese "L" -- that is "ow".
(If you think I made it up, just google it)

Comments for this post are closed

I personally remember tasting an Italian beverage named "Beverly" at the Atlanta Coca-Cola factory tour.

It was horrible.

Comments for this post are closed

How about: Got Urine?

Comments for this post are closed

It can't taste any worse than the chinotto soda I once had. Absolutely the foulest thing I have ever tasted.

Comments for this post are closed

Camel urine can be readily found for sale across the Middle East, again largely for religious and health reasons.

Comments for this post are closed

You're in the money, you're in the money.

Comments for this post are closed

Don't worry, it won't smell like urine and will be tasty too,"

Already better than Zima...

Comments for this post are closed

Comments for this post are closed