Insurance markets in everything

Hyundai is gaining market share:

Besides the Genesis, Hyundai is also benefiting from a novel scheme,
launched in January, in which it offers to buy back cars from customers
who lose their jobs within a year of their purchase. (The company
essentially offers a smaller discount and then uses the money to buy an
insurance policy.) This has proved so successful in stimulating sales
that General Motors said on March 3rd that it was considering a similar
scheme.