*This Time is Different*
The authors are Carmen Reinhart and Kenneth Rogoff and the subtitle is Eight Centuries of Financial Folly. Here is the book's home page.
This book is of course self-recommending. By "self-recommending" I mean it is obviously worthwhile and it looks as if I have read some of the content in advance. By self-recommending I also mean…that I haven't read it yet. Nonetheless someone needs to recommend it, so it recommends itself.