Snow Job

by on January 30, 2010 at 7:02 am in Economics | Permalink

Economists Jonathan Zinman and Eric Zitzewitz, skiers who took offense to a fluffed-up claim, studied snow reports from 2004 to 2008 and compared them to area government weather stations. They found that ski resorts across the U.S. and Canada reported more fresh snow – 23 percent more, on average – on skier-coveted weekends than during the week. Resorts with more business to gain were the ones most likely to boast of deeper snowfalls, their study said.

Quoted here.  Paper here.

Do note that the snow angle might get the headlines but what is really going on is a test of deceptive advertising.  Interestingly, Zinman and Zitzewitz find that the deception declined dramatically after an iPhone app was introduced that crowd-sourced true snow levels.  

Hat tip to Daniel Lippman.

john personna January 30, 2010 at 8:47 am

I get a kick out of Alex throwing around “crowd-sourced” so casually.

Don February 1, 2010 at 10:23 am

Anecdotal evidence of mine suggests this deception was occurring in1960 and forward when I lived in upstate NY and started skiing.

reebok easytone May 22, 2010 at 5:24 am

Nowadays, you’ve probably seen ads about Reebok easytone shoes for women,which claim that reebok easytone can engage the hamstring, calf and gluteal muscles to exercise your legs and butt.

The New York Times’s Health section did some research and the study about the muscle-toning effects of the reebok easytone trainers.But if you weren’t one of the many who bought Reebok ZigTech shoes, do you know the effects of the Easytone Trainers? you might be wondering: can those things really work? Men’s Reebok Shoes says it has started to collect 15,000 hours of data from the value of EasyTone Inspire,users who noted improvement.

We want to hear from anyone who have bought a pair of Reebok Zig Puls shoes . Do you think they work?

Easytone Shoes are all the rage, if the hundreds of comments I’ve gotten on the topic is any indication. It’s not hard to see why, considering the promises Easy Tone Shoes, which include toning the glutes, hamstrings and calves.

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reporting is likely the big effect here, there is some evidence of a small weekly precipitation cycle over certain areas due to changes in the number of cloud condensation nuclei

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evidence of a small weekly precipitation cycle over certain areas due to changes in the number of cloud condensation nuclei (small particles of dust or pollutants–the polluta

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