Jesse Shapiro and Matt Gentzow start off their short note as follows:
We use data from comScore,Mediamark Research & Intelligence (MRI), and The AtlanticWire “Media Diet” to study the news diets of media figures such as David Brooks and Tyler Cowen.
This is what they find:
Tyler Cowen’s news diet is relatively liberal: 45.7 percent of users of the average news outlet he visits are conservative.
This means that Cowen’s news diet is more conservative than 11 percent of all Internet users, and 8 percent of all media figures interviewed by the Atlantic Wire.
David Brooks’ news diet is relatively conservative: 60.4 percent of users of the average news outlet he visits are conservative. This means that Brooks’ news diet is more conservative than 74 percent of all Internet users and 72 percent of all media figures interviewed by the Atlantic Wire.
pp.3-4 in the paper offer the measurements for other media figures, including Jeff Goldberg, Felix Salmon, Marc Ambinder, and David Frum.
What do you think? Do the more conservative commentators have a more conservative media diet? Which factors determine the political slant of the media diet of a public intellectual? Does it matter, for instance, where you were born? I'll predict that conservatives who grew up in the Northeast are more likely to spend a lot of time with The New York Times than conservatives from the South.