Self-constraint markets in everything the culture that is Japan
OKITE is a Japanese alarm clock app. It’s designed to help users wake up, but with a twist: it sends embarrassing messages to the user’s Twitter account every time they hit snooze.
“From today on I’m going to head to work via unicycle.”
“I want to buy a fast red Ferrari and a horse!”
“Just as I thought, I want to become a stewardess.”
Here are further examples, all in Japanese.
For the pointer I thank Jordan, a loyal MR reader.