Self-constraint markets in everything the culture that is Japan

by on September 24, 2011 at 1:03 pm in Uncategorized | Permalink

OKITE is a Japanese alarm clock app. It’s designed to help users wake up, but with a twist: it sends embarrassing messages to the user’s Twitter account every time they hit snooze.

And what does it send?:

“From today on I’m going to head to work via unicycle.”

“I want to buy a fast red Ferrari and a horse!”

“Just as I thought, I want to become a stewardess.”

Here are further examples, all in Japanese.

For the pointer I thank Jordan, a loyal MR reader.

1 Noah September 24, 2011 at 1:32 pm

Wow, OK, I need to live in Japan again.

2 joshua September 24, 2011 at 1:37 pm

I wonder what percent of their customers consider the messages an incentive to hit the snooze button MORE often.

3 Benny Lava September 24, 2011 at 2:45 pm


4 Matthieu September 24, 2011 at 3:27 pm

A side note: the twitter account of the blog (@MargRev) is not updated since June despite being followed by +1000 people and listed nearly 100 times. I thinnk there’s a plugin for Wordpress which tweet your blog posts.

5 Brian September 24, 2011 at 5:33 pm

Lol this is the same as this app:

6 TallDave September 24, 2011 at 9:37 pm

Ah, incentives.

7 byomtov September 24, 2011 at 10:43 pm

What’s embarrassing? I actually do want to buy a fast red Ferrari (though not a horse).

Not that I can afford one.

8 gamesliga October 7, 2011 at 2:43 pm

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