The IKEA-ization of life?

The people who run the Swedish home-furnishings behemoth are launching a bold push into the business of designing, building and operating entire urban neighbourhoods. Where once they placed a couch in a living room, the Swedes now want to place you and 6,000 neighbours into a neglected corner of your city, design an entire urban world around you, and Ikea-ize your lives. Their bold, high-concept notion of an urban ’hood could be an important solution to the housing-supply shortages that plague many large cities – but it could take some getting used to.

…In a model that is the norm in Sweden and other parts of continental Europe, but alien to English-speaking countries, this will be an all-rental private neighbourhood, run and overseen by a private company.

Here is more, that is for England, and for the pointer I thank Michelle Dawson.