Optimal product durability (Pakistani markets in everything)

…many rallies end in the same way: the burning of an American flag.

…The man who dominates much of the supply chain of American flags to religious groups, 30-year-old Mamoon-ur-Rasheed – who’s been publishing anti-American placards and hand-made stars and stripes since his school days, when he was angered by the Clinton administration’s sanctions on Pakistan following its nuclear weapons testing in 1998 – is now remarkably dispassionate about his services, as well as about the short shelf-life of his flammable goods.

“We work hard for our product, and we get paid for our product,” says Rasheed, clad in a camouflage baseball cap and seated behind a desk that takes up most of the space in his eight-by-six-foot office in Gulashan-e-Iqbal, one of the city’s oldest working class neighborhood.

“So what if it burns? The purpose of the flag is to last for an hour. It’s unfortunate, but if the demand is for an hour, then the supplier must meet such demand too,” he says.

The story is here, and for the pointer I thank Jake McGuire.