Our ballistic backpack provides built-in ballistic protection in a backpack that weighs just ounces more than a non-armored backpack. RynoHide carbon nanotube armor is lined in the back panel of the backpack. Sewn into the rear of the pack, you can always be confident that the armor hasn’t been accidentally left at home and that you or your child are protected in case of the unthinkable. The backpack can be quickly brought to the front as a shield or can serve as center of mass protection while fleeing the scene of the shooting.
Maybe it is some kind of sorry joke but still a sign of an especially bad year for mass shootings. For the pointer I thank FM.
Addendum: These seem to be real, and also fairly popular.