Progress of a sort

The Libyan sweet tooth has embraced American sticky buns at Tripoli’s Cinnabon outlet, where sales are three times higher than the chain’s global average.

Randy Mercer, regional vice president of international operations for Focus Brands, which owns Cinnabon, told Libya Herald: “Sales have continued to perform at three times the average unit volume of Cinnabon.” He added that the investors were pleased with the returns they were seeing on their capital.

Cinnabon’s Tripoli store was the first American franchise in Libya after the revolution, opened in July by brothers Arief and Ahmed Swaidek. More than two years in the planning, the bakery-cafe chain that specialises in sugary baked goods and cream-laden drinks was clearly a good business choice.

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