The future of ads on mobile devices?

The Chad2Win app was developed by a Barcelona-based company and while it was only launched last month it has already attracted close to 100,000 users. All these early adapters are being given a cent for each ad they look at and three times amount if the click on it.

Mind you it is not easy to reach the maximum monthly payment of €25 and to get there a user would have to click on more than 800 ads or nearly 30 different banners every single day.

Experts who have looked at the business model have suggested that most normal users are unlikely click enough ads to make themselves more than €10 a month.

Volkswagen, Panasonic and Spanish lender Caixabank have all agreed to advertise on the app which is only available in Spain. It does not appear to have wowed users and has a three star rating among android users while those who have signed up using their iPhones have decided it is only worth two-and-a-half stars out of a possible five.

Here is more.  Overall I see the collapse in value for ads on mobile devices as a major problem facing mainstream media at the moment.  No one wants to view an ad on a mobile device.  Economic carnage will result.