Self-constraint markets in everything

For most people, weight is a private issue. That looks like it could be a thing of the past for anyone who gets a WiFi Body Scale that has come to the market. It is set up to auto tweet, or auto post to Facebook each time you step on it. Is this designed to keep people accountable, or just plain stupid?

This scale is retailing for just under $150 by a company called Withings. Previous versions of this scale allowed you to track your weight and other data such as heart rate and body fat percentage from your Apple Iphone. I guess they needed to take it a step further and allow you to auto tweet or facebook your weight for the world to see.

There is more here, via Fred Smalkin.

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