Frictionlessness encourages bad habits. For those who resent the time suck of 1-click ordering, Domino’s has pioneered “zero-click” pizza-buying. Simply open the app and, after ten seconds, it automatically places a pre-set order. Domino’s competitors are working on a “direct-to-mouth” drone-delivery service that will send individual slices of pizza into your home via an electronic flap. Pizza experts are seeking ways around the “chewing bottleneck”.
Payments are also subject to facile externality. Three in five Britons say they spend more with a wave of the plastic than they would with cash. Ordering goods using Alexa, a voice-activated assistant, is as easy as saying its name. Tech firms are working on gesture-controlled devices that could enable payments with just a furtive glance of desire.