Airline markets in everything

Out of the many repulsive things about air travel, airline food probably ranks high. But not for AirAsia.

Asia’s largest low-cost carrier is betting people love its food so much that it opened its first restaurant on Monday, offering the same menu it sells on flights. It’s not a gimmick, either: AirAsia, based in Malaysia, said it plans to open more than 100 restaurants globally within the next five years.

The quick-service restaurant’s first location is in a mall in Kuala Lumpur. It’s called Santan, meaning coconut milk in Malay, which is the same branding AirAsia uses on its in-flight menus.

Entrees cost around $3 USD and include local delicacies such as chicken rice and the airline’s signature Pak Nasser’s Nasi Lemak dish, a rice dish with chilli sauce. Locally sourced coffee, teas and desserts are also on the menu.

Here is the full story, via Michael Rosenwald.  P.S. Pablo Escobar’s brother is now selling a folding smart phone.