Ten percent of the world’s music market

That’s cell phone ringers. I doubt if the estimated numbers measure the true “world” market, but the point remains that this is an important and growing revenue source.

And how is this for a marketing question?

The rise of the ringtone throws up some puzzling questions for the music industry. “One of the things we have to look at is why kids are perfectly happy to spend £3.99 on a ringtone, but they think a similar amount is too much to pay for a single,”

Phone users will buy different ringers and change their ringer, depending on the time of day or their social circle. And did you know that there is a Ringtone magazine.


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