A London-based pop singer is raising funds to kick-start his career by selling shares in himself on internet auction site eBay. In just three days, Shayan has raised Â£9,000 from buyers in London, New York and Toronto.
Shayan – who doesn’t trade under his surname, Italia – insists the scheme is a way of avoiding the traditional route of sending demos to major labels. "The most difficult thing is to get people’s attention," he says.
Speculative buyers are offered the chance to invest Â£3,000 in return for a 0.25% equity share in anything the 27-year-old singer-songwriter earns over his entire career. The shares remain valid for 70 years after the artist’s death, and can be transferred to the buyer’s children.
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