Auto scalping??

Attention baseball fans and vertical integration researchers: The Chicago Cubs scalp their own tickets. I was recently pointed to the web page of a disgruntled fan (click here) who found out that a ticket re-seller is owned by the same company that owns Wrigley Field, the Tribune Company. And of course, the ticket reseller charges much more than the face value.

Why? Some guesses: you get the extra income without the negative publicity of raising ticket prices. The Tribune Company also gets to hide income in a subsidiary, which might be useful when negotiating with Major League Baseball over revenue sharing issues. Regardless of the economic motivations, disgruntled fans filed a lawsuit, which the Tribune Company eventually won (click here to read about the verdict).


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