Steve Levitt in The Financial Times:
My favourite business book is A Whack in the Side of the Head by Roger Von Oech. It certainly is not a traditional business book. It is a book about how to generate ideas. My view is that business people spend too little time trying to generate ideas and too much time making reports. I always go back to this book when I am in a rut.
Stephen Dubner picked Thomas Schelling’s Choice and Consequence.