Favorite business books

Steve Levitt in The Financial Times:

My favourite business book is A Whack in the Side of the Head by Roger Von Oech.  It certainly is not a traditional business book.  It is a book about how to generate ideas.  My view is that business people spend too little time trying to generate ideas and too much time making reports.  I always go back to this book when I am in a rut.

Stephen Dubner picked Thomas Schelling’s Choice and Consequence.


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