company, part of the Corporación Multi Inversiones, a diversified
privately owned group with interests including finance, real estate,
construction and agriculture, does not post earnings. But, according to
reliable sources, total income last year was between $380m and $400m (Â£199m) (€254m). That is about 1.2 per cent of Guatemala’s gross domestic product [emphasis added].
…the best example of how it has adapted its image is China,
where the company used its heritage to appeal to the local crowd – even
though Guatemala is not usually associated with things most foreigners
identify as Latin American, such as soccer and Salsa.
people are obsessed with Latin pop culture but they don’t really
distinguish between countries,” says Mr Weaver. “So we tried to
associate ourselves with figures such as Ricky Martin as well as with
Latin American and Spanish football,” he says.
So far, thanks
also in part to a new “extra crisp” line of chicken, sales are
reportedly strong. Juan José Gutiérrez, Pollo Campero’s chief
executive, recently told La Opinión, the US Spanish language daily
newspaper, that: “The Latin concept is well received and they loved our
Here is more. It is very good chicken, I like the branch in Falls Church, on Colombia Pike. I might add that there is a notable trend of successful Latino multinationals. If Pollo Campero shows nothing else, it is too early to pronounce the Latino market-oriented reforms to be failures.