1. The Book of Love: The Story of the Kama Sutra, by James McConnachie. A serious book about…another serious book. It’s good.
2. Bottlemania: How Water Went on Sale and Why We Bought It, by Elizabeth Royte. This is a subtler than expected treatment of the economics of bottled water.
3. Transformations: Identity Construction in Contemporary Culture, by Grant McCracken, our leading practitioner of anthropology and marketing; he is always interesting so far I am just browsing this one.
4. Paul A. Offit, Autism’s False Prophets: Bad Science, Risky Medicine, and the Search for a Cure. This superb book details how pseudo-science can attain such a grip on the human mind. It is a level better than the other books on the same topic and it is one of my favorite non-fiction books so far this year.