What I’ve been reading

1. The Book of Love: The Story of the Kama Sutra, by James McConnachie.  A serious book about…another serious book.  It’s good.

2. Bottlemania: How Water Went on Sale and Why We Bought It, by Elizabeth Royte.  This is a subtler than expected treatment of the economics of bottled water.

3. Transformations: Identity Construction in Contemporary Culture, by Grant McCracken, our leading practitioner of anthropology and marketing; he is always interesting so far I am just browsing this one.

4. Paul A. Offit, Autism’s False Prophets: Bad Science, Risky Medicine, and the Search for a Cure.  This superb book details how pseudo-science can attain such a grip on the human mind.  It is a level better than the other books on the same topic and it is one of my favorite non-fiction books so far this year.