Calorie counts on the menu

Yes I saw the counts today on the breakfast menu in New York City.  Being a silly man, who is easily prone to violating the independence of irrelevant alternatives, I immediately searched for the item with the highest calorie count (it involved butter and lobster, for breakfast).  I thought "no way will I get that" and ordered a bagel with lox and cream cheese.  Yes, I know about anchoring and behavioral economics.  Is not one equilibrium that every restaurant puts an especially high calorie item on its menu, so that people feel virtuous in ordering something else?


Comments for this post are closed