*Chief Culture Officer*

That's the new Grant McCracken book and do check out the subtitle at this link.  It is very exciting, very worthwhile.  I need to send Tim Sullivan a blurb and I can't find his current email.  How about this?

"Grant McCracken is a leading guru of ideas who combines a mastery of marketing, culture, anthropology, and modern business practice.  I love his work and this will prove one of the most stimulating books of the year."


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