That's the new Grant McCracken book and do check out the subtitle at this link. It is very exciting, very worthwhile. I need to send Tim Sullivan a blurb and I can't find his current email. How about this?
"Grant McCracken is a leading guru of ideas who combines a mastery of marketing, culture, anthropology, and modern business practice. I love his work and this will prove one of the most stimulating books of the year."