Markets in everything

This one is from Jacqueline:

"Tap water?" said Alison Szeli, 26, picking up the clear plastic bottle
with orange letters: "Tap'd NY. Purified New York City tap water."

She studied the description: "No glaciers were harmed in making this
water." She compared prices: Smartwater cost $1.85. Tap'd NY was 35
cents less.

I suspect this will seem odder to you, the older you are.


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