has a convivial party atmosphere and is far more female friendly than a normal
boxing crowd, with 40% of tickets purchased by ladies.
Here is more, with the subheader Swedish Chessboxing Sensation in London. About a year ago, five or so people sent me links about chessboxing for "Markets in Everything." I didn't think it was weird enough to merit inclusion in the series. But now, with the addition of "Swedish" and "ladies" to the mix (or is it the "convivial party atmosphere"?), I think it is weird enough. Here is Wikipedia on chessboxing.