Just-in-time search

The rhythm of the nation’s kitchens can also be parsed, on an hour-by-hour basis.

At Allrecipes.com, pie searches got the most action on Wednesday morning. But by 10 a.m., people began earnest hunts for sweet potato casserole and stuffing recipes. By noon, 100,000 people had searched for mashed potato recipes.

The real outlier is gravy. If this Thanksgiving Day is anything like last year’s, most searches will slow by 10 a.m. But not gravy. That vexing cook’s kryptonite should peak about 3 p.m.

Search data are also a way to track the Thanksgiving trends, which cycle through the years like hemlines. Curiosity about deep-fried turkey is growing faster than questions about brining, with Allrecipes.com reporting a 188 percent jump in people viewing information on the technique this year over 2008.

Here is much more information, interesting throughout.


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