What are the most expensive keywords for GoogleAds?

1. Insurance (by a long mile)

2. Loans

3. Mortgage

4. Attorney

5. Credit

6. Lawyer

7. Donate

8. Degree

More detailed information is here, and here.

File under “Model This.”  Do you note the connections to high fixed costs, long and sticky customer histories, and high incentives for fraud?  If so, you are getting warm…


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