You say “The culture that is Brazil,” I say “price discrimination”
Or is it the other way around? From the always-excellent Leonard Monasterio, in turn from Adriano Dutra Teixeira:
Angélica Grill, a all-you-can-eat barbecue buffet (rodízio) in São Paulo, offers a 50% discount for people that went through bariatric surgery. In Portuguese: In English (Google Translation of the page).