The virtual grocery store

A Chicago “L” station is about the last place you would think of to pick up a carton of milk.

But online grocer Peapod has turned a busy CTA station at State and Lake streets into a virtual supermarket aisle, enabling commuters to use their smartphones to scan and buy any of 70 items.

Appearing overnight on once-barren walls, 7-foot-tall virtual shelves line both sides of a 60-foot tunnel, filled with everything from paper towels and diapers to fresh produce. Android and iPhone users can download a free Peapod mobile app to load up their electronic grocery carts for delivery the next day.

Here is more, and for the pointer I thank Steve Weir.  File under “The Death of Retail Progresses.”


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