Who reads Chinese fashion magazines?

 Lena Yang, general manager of Hearst Magazines China, who oversees nine publications including Elle and Marie Claire, says that the typical reader of Hearst Magazines in China is a 29.5-year-old woman who is more likely to be single than married. She has an average income of about $1,431 a month and spends $938 a season on luxury watches, $982 on handbags and shoes and $1,066 on clothes.

Ms. Yang says these women often live at home and turn to their parents and grandparents to pay for them. The study also showed that many readers in their 20s saved little.

“Most of them, they are a single child,” Ms. Yang said. “That means they don’t have to pay for their rent. So all of that goes to pocket money. They have the parents support them and the grandparents. They actually have six persons to support them.”

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They actually have six persons to support them.

No wonder they remain single. Even with a surplus of males.

precisely. financially independent or subsidized women have less incentive to meet, date and marry beta provider males. this sort of situation causes runaway hypergamy... until the wall hits. heh. for this reason mostly, i don't think china's future will remain as bright as it's been lately.

"They actually have six persons to support them.”

For now they do. Tell me how this plays out in 20 years.

"They actually have six persons to support them."

What are Chinese inheritance laws and customs like? What will these women inherit from these six persons?

Everything, I'd guess. Because of the one-child policy, that woman is the entirety of the future of the family for all six people.

Only some countries have confiscatory inheritance laws.

Ah, the 4-2-1 problem reversed. Six help finance new shoes and bags for one daughter. But when the first four are getting old, then what help can they hope to receive? Thus an average savings rate >40 percent. Daughter in high heels should easily grab a mate as the boy-girl ratio at birth is nearly 15 percent higher than 'normal' thanks to a health system that allows son preference to work.

Keep in mind, this is an 'average', and from a marketing person.

They have six people supporting them, and in 30 years they may have to support 2-6 people by themselves. Baby boom problems in the US. China will make our problems look irrelevant, or could change its population control.

1. This is why they prefer sons
2. The women must either be really ugly, really picky, or really lazy

The son preference is starting to shift in the urban areas for two major reasons: 1. Girls are percieved as being more filial (i.e. more likely to help take care of you in your old age), and 2. It's getting too expensive to marry off a son in a major urban area (In China, the groom's family pays for the wedding and the cost of said wedding includes buying a new house/apartment for the newlyweds, and since real estate in Shanghai and Beijing now being more expensive than in Manhattan...).

I should start a version of my show CNBC show, Princess, in China. Oh, oh, oh, she's a princess...


I think you've got a great idea. I believe a reality television show about China would be fascinating.

Miss Yang is an innumerate imbecile as I suspect most women in the media industry are. The grandparents with grandchildren aged 29.5 will generally have multiple children as the one child policy was not in effect during their prime childbearing years. Chinese adults age 70+ will likely have little wealth at all to pass down to their grandchildren considering that their prime earning years would only have had incomes a few percentages of the grand daughter's $1431 per month.

I also suspect both the earnings and seasonal expenditures are inflated.

Publicists and event planners... where is a chekist apparatchik when you need one?

I was at a mall near Chicago shopping for Christmas gifts. A Chinese woman was buying Coach wallets and hand bags by the box load at the retail sales price. I asked her if they were gifts, and she said she was going to sell them back in China.

If a person can make a profit by paying retail price (albeit a sale price) in dollars in the US and selling them in China for CNY, then I'd say the figures are probably not inflated. The PRC is having a very hard time suppressing domestic consumption to maintain their export promotion policies. Even though they have a trade surplus with us, I believe they now have or soon will have a trade deficit with the world. That is, unless they have sharply cut back on imported natural resources which is likely.

I think the Law of Large Numbers comes into play here. :)

These women are the lonely heroines of the global economy, bravely fighting the global savings glut and associated structural imbalances. Bravo, ladies, we, the undersigned, salute you!

With most sincere compliments,

B. Bernanke
R. Rajan
P. Krugman
N. Roubini
M. El Erian
M. Wolf
W. Buiter

china: combining the worst of communism with the worst of capitalism

In China, when considering a mate, the paradigm is that the man should be "better" than the woman. Better educated, richer, taller, etc. What this means is that in Beijing, Shanghai, and Hong Kong there is a group of women who, despite the general sex imbalance in China, cannot hope to find a Chinese husband.

Meanwhile, their male counterparts have their pick of stunning girls from more humble origins.

Highly educated women are thought to be intimidating, and female PhD's are ridiculed. The culture that is mainland China.

Feminist hamster-in-wheel rationalizing at it's finest. The reason that they are unmarried is because of universal (not uniquely Chinese) hypergamy. They can easily find husbands. It's just that husbands they want with higher status than themselves want wives younger and more beautiful than they.

“Magazines are just like books. People want the real thing, not just a flash on the iPad,” she said. “It’s different. Reading magazines shows you’re taking fashion seriously.”

So the magazines themselves are an accessory...

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