The number of magazine launches is dropping, but the market for bookazines — high-priced one-shot special issues costing $10 or more — is on the rise.
That’s the observation of Samir Husni, a journalism professor at the University of Mississippi who has emerged as the dean of tracking new magazine launches and even given himself the trademarked nickname Mr. Magazine.
“I’ve never seen so many bookazines launched,” said Husni. “They are definitely replacing regularly published magazines.”
Through the first three quarters ended Sept. 30, there were a total of 591 new magazines, down slightly from the 614 in the first nine months of 2012.
But Husni noted that one-off special issues, often with cover prices in the $10 range, actually rose about 2.4 percent, to 457, compared with 446 in 2012.
…the biggest categories are more niche-oriented and mostly upscale: Food is No. 1, followed by crafts and sports/leisure magazines.