Individual NBA players hire statisticians

When will we all?:

Zormelo, who works for individual players and not their teams studies film, pores over metrics, and feeds his clients a mix of information and instruction that is as much informed by Excel spreadsheets as it is by coaches’ playbooks. He gives players data and advice on obscure points of the game — something many coaches may not appreciate — like their offensive production when they take two dribbles instead of four and their shooting percentages when coming off screens at the left elbow of the court.

There is more here, via @EdwardGarnett.  Kevin Durant and John Wall are two of his better-known employers.  The NBA coaches, by the way, are not necessarily informed about Zormelo’s work.

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