That is a paper from Amihai Glazer, here is the abstract:
A person may vote for a candidate to please citizens who prefer the same candidate, and to anger citizens who dislike the candidate. Such behavior is consistent with high turnout (though any one vote is unlikely to be decisive), with strategic voting, and with candidates adopting divergent positions.
That was circa 2008, and I am sure it was written before then, so it is time to raise the status of Amihai Glazer. That is the same Glazer who coined Glazer’s Law, which is a rough rule of thumb for analyzing microeconomics puzzles — “It’s either taxes or fraud (or both!”). That may be true for this election cycle as well.
For the pointer I thank Eli Dourado.