Ms. Shen is a “programmer motivator,” as they are known in China. Part psychologist, part cheerleader, the women are hired to chat up and calm stressed-out coders. The jobs are proliferating in a society that largely adheres to gender stereotypes and believes that male programmers are “zhai,” or nerds who have no social lives.
…He said he was open to the idea of male programmer motivators but somewhat skeptical. “A man chatting with another man, it’s like going out on a date with a guy,” Mr. Feng said. “A little awkward, isn’t it?”
Ms. Zhang, the human resources executive who was part of the panel that hired Ms. Shen, stressed that it is important for a programmer motivator to look good. She said the applicants needed to have “five facial features that must definitely be in their proper order” and speak in a gentle way.
They should also have a contagious laugh, be able to apply simple makeup and be taller than 5 feet 2 inches.
…Ms. Shen said that she does not consider her job to be sexist.