Solve for the Hilfiger hoodies equilibrium

This week, Tommy Hilfiger introduced Tommy Jeans XPLORE , a new line of clothes and accessories that all come bugged with “smart chip technology,” which tracks how often you wear them and where you go with them on.

There’s even an exclusive game, sort of like Pokémon Go, that you can use to earn rewards like gift cards and concert tickets.

“It’s all of your must-have Tommy Jeans favorites with smart chip technology,” the brand’s website reads…

The company said in its announcement for the line that it hopes the chipped clothes and game will help create a “micro-community of brand ambassadors.” In essence, they’re rewarding you for wearing the products more often.

Here is the story, and for the pointer I thank the excellent Samir Varma.