Those new service sector jobs

Ms. Golden, 43, has developed these no-fly lists in her four years as a dating app ghostwriter. For $2,000 a month, she swipes, chats and charms, impersonating her clients. Once she has earned a client a date, she tags them in and becomes a more traditional dating coach, reviewing each encounter in detailed post-mortems, helping to guide their next moves. Some clients disclose to their dates that they have used Ms. Golden’s services, and others do not.

And what does she use for input?:

Tone is essential to Ms. Golden’s — and her clients’ — success. She learns to imitate their conversational styles through the use of an eight-page intake form that includes specific questions: How do you take your coffee? Have you ever “swam with dolphins or stingrays or enormous turtles”?

By the time a potential client has answered those questions and had an hourlong introductory conversation, Ms. Golden thinks she can mimic them convincingly enough — down to whether they would type “gonna” or “going to” — to start chatting.

Don’t forget this:

She subscribes to a less-is-more mind-set, and much of the work she does is in how little she says.

Here is the full NYT piece by Jonah Engel Bromwich.

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