Ms. Golden, 43, has developed these no-fly lists in her four years as a dating app ghostwriter. For $2,000 a month, she swipes, chats and charms, impersonating her clients. Once she has earned a client a date, she tags them in and becomes a more traditional dating coach, reviewing each encounter in detailed post-mortems, helping to guide their next moves. Some clients disclose to their dates that they have used Ms. Golden’s services, and others do not.
And what does she use for input?:
Tone is essential to Ms. Golden’s — and her clients’ — success. She learns to imitate their conversational styles through the use of an eight-page intake form that includes specific questions: How do you take your coffee? Have you ever “swam with dolphins or stingrays or enormous turtles”?
By the time a potential client has answered those questions and had an hourlong introductory conversation, Ms. Golden thinks she can mimic them convincingly enough — down to whether they would type “gonna” or “going to” — to start chatting.
Don’t forget this:
She subscribes to a less-is-more mind-set, and much of the work she does is in how little she says.