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Advansun, 39, is a full-time “sleep writer” in Toronto. He writes with one goal in mind — to lull people off to la-la land.

Advansun publishes his bedtime stories for adults on the popular app Calm.com, where they are voiced by famous actors like Matthew McConaughey.

Calm.com says its roster of 120 sleep stories has been listened to more than 100 million times.

“I think we are putting a modern take to something that’s pretty timeless,” he says. “We are giving grownups permission to drift off to sleep to a story, and that’s not something a lot of people have thought about before.”

Advansun says the key is to get the attention of the listener and then “hold it gently” without ever jostling them awake. He maintains this is a tough balance to achieve … especially since Advansun is trained as a screenwriter (think plot twists, car chases and explosions).

“I certainly didn’t set out to write stories that put people to sleep,” he jokes. “I have sort of fallen into it, and I adore it. It’s not only quite rewarding, it is a great challenge as a writer.”

Here is the full story, via Michelle Dawson.