What are hologram-based concerts really like?
The technology behind these posthumous encores is complex; the truth is that holograms as many imagine them – exact 3-D digital replicas of humans, constructed from video footage – do not exist. Instead, as Martin Tudor of Base Hologram explains of their own process, “We start with a body double who works closely with our director to choreograph the performances and then we take the results of that and go to work on it digitally.” So while Mitch Winehouse insists that the tour will be a chance for audiences to see the “real” her, what they’ll actually be presented with is footage of a lookalike actress with a CGI 3-D mask on. Unlike Winehouse, who appeared to dislike touring, this digital spectre will be controlled and compliant. Recordings of the voice may belong to the original singer, but the physicality of the performance will be wholly manufactured.