Pop music has become less popular during the pandemic.
With millions stuck at home due to coronavirus shelter-in-place orders and searching for entertainment, data suggest that new releases by major pop artists are drawing fewer listeners than normal. Instead, streaming metrics show, listeners are tuning in to old favorites from the likes of Bob Marley, Dixie Chicks and Bill Withers—the singer of “Lean On Me,” who died last month.
Several factors are denting pop-music listening. Major artists are delaying album releases, and workers ordered to stay home aren’t commuting, cutting into time spent listening to radio, analysts say, adding that news is drawing more interest for those who do tune in. And without live concerts or performances on talk shows, music labels’ promotional machines are less powerful…
On Spotify, the largest streaming service by subscriptions, cumulative streams of the top 200 U.S. songs have fallen in recent weeks—tumbling 28% from the week ending March 12 to the week ending April 16 to the low point for the year so far. The drop-off is especially pronounced, given that those weeks saw new album releases from major streaming artists including J Balvin, the Weeknd, Childish Gambino and Dua Lipa. Meanwhile, catalog music—songs more than 18 months old—has been on the rise and hit a high for the year in the week ended April 9, accounting for 63% of total audio streams, up from 60% the week ended March 12, according to Nielsen/MRC.
“We are seeing something of a shift towards comfort music,” says Midia Research analyst Mark Mulligan.