Winkelmann grew up in a small town in Wisconsin, and quickly gravitated to technology. His father, an electrical engineer, taught him how to program. The only art classes that he ever took were in his freshman year of high school. At around the same time, a friend introduced him to the electronic-music label Warp Records, and to bands like Aphex Twin, the stage name of Richard David James. “What can one person and a computer do?” Winkelmann said. “That has always been a really cool concept to me, because it’s the equalizer, in a way.”
Winkelmann went to Purdue University and entered its computer-science program, but he eventually found himself adrift. Programming, he said, was “boring as shit.” Instead, he shot narrative short films with his Webcam and learned digital design. Inspired by the video artist Chris Cunningham and the British studio the Designers Republic, he created loops of animated geometric shapes synched to his own electronic music. He posted the results online. In 2003, when he was twenty-two years old, he took the name Beeple, after an old Ewok-like stuffed animal. He now collects Beeples from eBay. While we were talking, he grabbed one from his desk and held it up to show me. When Winkelmann covered the furry toy’s eyes, it emitted a wild beeping sound in protest. The name seemed apt, he said, because a similar interplay of vision and sound animated his videos.