Markets in everything Japanese melon pan mask edition

Melon pan is not only delicious, but one Japanese company also thinks it can make a good mask.

Osaka-based experimental think tank Goku no Kimochi The Labo has created “Mask Pan” or “Mask Bread” after college students from Fukuoka and Okinawa decided they want to sniff the smell of bread all the time. What better way to do that than wearing melon pan on your face?

FNN reports that Goku no Kimochi The Labo roped in famed melon pan specialty shop Melon de Melon to bake the bread. For each Mask Pan, the middle is carved out, making space for the wearer’s mouth and nose. As silly as this might seem (and goodness does it ever), the melon pan’s signature crunchy outside supposedly has a degree of effectiveness.

Here is the full story, via Shaffin Shariff.