When the French government launched a smartphone app that gives 300 euros to every 18-year-old in the country for cultural purchases like books and music, or exhibition and performance tickets, most young people’s impulse wasn’t to buy Proust’s greatest works or to line up and see Molière.
Instead, France’s teenagers flocked to manga.
“It’s a really good initiative,” said Juliette Sega, who lives in a small town in southeastern France and has used €40 (about $47) to buy Japanese comic books and “The Maze Runner,” a dystopian novel. “I’m a steady consumer of novels and manga, and it helps pay for them.”
As of this month, books represented over 75 percent of all purchases made through the app since it was introduced nationwide in May — and roughly two-thirds of those books were manga, according to the organization that runs the app, called the Culture Pass.
Here is more from the NYT.