Not macro, but super-micro. Relative status is what gets people talking, and what is more relative status than “Blue Check” on Twitter. And so everyone is talking about Twitter over the last few days.
Here is the latest pricing proposal:
Twitter’s current lords & peasants system for who has or doesn’t have a blue checkmark is bullshit.
Power to the people! Blue for $8/month.
— Elon Musk (@elonmusk) November 1, 2022
And adjusted for PPP. Read the whole thread, a lot of privileges will come with the status, and I suspect spam problems will de facto force most people into this option. See you there! And Elon is already ahead of the critics on this one, and was all along.