Where will the impact of ChatGPT fall? (from my email)

One dialogue that is missing from the current GPT conversations is about where these technologies will be primarily implemented.

There are two places GPTs can be used:

  1. Product-level: Implemented within products that companies buy
  2. Process-level: Implemented within processes of a company by an analyst – similar to how companies use data analysts today

If the future has primarily Product-level GPT, then companies like Microsoft clearly win because they have the products (like Teams) where the tech will be embedded and if you want the productivity gains from GPTs you have to go through them.

If the future has more Process-level GPT, companies like Zapier and no-code platforms win, because they will be the tools that companies use to implement their custom prompts. (although maybe a “Microsoft Teams Prompt Marketplace” wins as well)

The advantage to Process-level GPT is that companies don’t have to go through expensive change management to fit imperfect processes decreed by an external product – they can have their prompts designed to fit their specific needs. This would lead to higher productivity increases than a world with purely Product-level GPT.

To me, it comes down to the question of how much technical debt a custom prompt represents. If each prompt requires lots of maintenance and testing, then MSFT dominates. If someone who has 1 year of experience and used ChatGPT to write their papers in college can make a robust prompt, then Zapier wins.

Between the iterations of GPT3 so far (from davinci-001 to davinci-003/ChatGPT), we’ve seen the robustness of prompts increase exponentially. If this continues, it seems possible that the future has more Process-level GPT than we’ve seen so far.

Not edited by ChatGPT,
Neil [Madsen]


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