The Swiss convexify the choice set

Could you really go for exactly one McDonald’s Chicken McNugget right about now? Well then, hop over to Switzerland and chow down!

Working with TBWA, local McD’s are tapping into a mathematics-themed meme by offering a single-McNugget selection to celebrate the menu staple’s 40th birthday.

Fans love to indulge in jokey theorems about the breaded bites of bliss. There’s also intense competition over who gets the final McNugget.

This campaign goofs on the whole numerical bit. Plus, per press materials, “Everyone gets the last nugget.”

…Each special Nug sells for 1.20 Swiss francs while supplies last. A regular box of four costs 4.80.

Here is the full story, via Benjamin Schneider.