Markets in everything, or markets that will fail?

On-line flirting.  You bid with real-valued points for the chance to contact members of the opposite sex.  You lose points if you bid for women beyond your reach, you can get more points, it seems, by watching more advertisements.  But is staged flirting any fun at all?  And should a woman be more impressed if you can bid with more points? 

Thanks to Jerry Brito for the pointer.

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