It has electrolytes!

by on May 7, 2008 at 7:05 am in Film | Permalink

Yes, you really can buy it now.  Brawndo.  The line between irony and reality grows ever finer.

R. Walker May 7, 2008 at 7:36 am

Coincidentally, I wrote about this over the weekend, if any of your readers are curious about the backstory: here.

Keep up the good work.

Michael Fisk May 7, 2008 at 9:27 am

I’ve seen Brawndo at ThinkGeek for some time now… still haven’t ordered a case, however. The fact that the beverage itself is being made by Redux, though, gives me some hope for it (their controversial energy drink “Cocaine”, FDA quibbles aside, is a pretty powerful shock to the system).

Might be interesting to try.

Deraj May 7, 2008 at 3:55 pm

As amusing as movie-products-brought-to-life are, that video pales in comparison to the originals (as mentioned by Ted):
Powerthrist: http://youtube.com/watch?v=qRuNxHqwazs
Powerthirst II: http://youtube.com/watch?v=t-3qncy5Qfk

I predict that many more things from Idiocracy will come to life (but not in a tongue-in-cheek way like Brawndo)- tv with a border of ads, touch fastfood ordering, global starvation etc…

Steve Sailer May 7, 2008 at 5:20 pm

Watching “Idiocracy” at Universal Citywalk and then stepping out of the theatre into the crowd was like the last scene of “Planet of the Apes.”

Dave May 7, 2008 at 9:17 pm

Idiocracy is one of the worst movies I have ever seen; however, I think it may also unfortunately be a little too accurate if shows like Big Brother stay around for too much longer…

Mike K May 9, 2008 at 8:24 pm

I was at ROFLcon in April, and all attendees were given a can of Brawndo. It was surprisingly decent.

It is made by a company called OCP, the name itself taken from the corporation in Robocop. They specialize in producing products such as this. Their previous sports drink is called Cocaine.

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