It has electrolytes!

Yes, you really can buy it now.  Brawndo.  The line between irony and reality grows ever finer.

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Coincidentally, I wrote about this over the weekend, if any of your readers are curious about the backstory: here.

Keep up the good work.

I've seen Brawndo at ThinkGeek for some time now... still haven't ordered a case, however. The fact that the beverage itself is being made by Redux, though, gives me some hope for it (their controversial energy drink "Cocaine", FDA quibbles aside, is a pretty powerful shock to the system).

Might be interesting to try.

As amusing as movie-products-brought-to-life are, that video pales in comparison to the originals (as mentioned by Ted):
Powerthrist: http://youtube.com/watch?v=qRuNxHqwazs
Powerthirst II: http://youtube.com/watch?v=t-3qncy5Qfk

I predict that many more things from Idiocracy will come to life (but not in a tongue-in-cheek way like Brawndo)- tv with a border of ads, touch fastfood ordering, global starvation etc...

Watching "Idiocracy" at Universal Citywalk and then stepping out of the theatre into the crowd was like the last scene of "Planet of the Apes."

Idiocracy is one of the worst movies I have ever seen; however, I think it may also unfortunately be a little too accurate if shows like Big Brother stay around for too much longer...

I was at ROFLcon in April, and all attendees were given a can of Brawndo. It was surprisingly decent.

It is made by a company called OCP, the name itself taken from the corporation in Robocop. They specialize in producing products such as this. Their previous sports drink is called Cocaine.

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