Allegedly, the anxious folks at these various luxury houses are all aggressively gifting our gal Snookums with free bags. No surprise, right? But here's the shocker: They are not sending her their own bags. They are sending her each other's bags! Competitors' bags!
Call it what you will – "preemptive product placement"? "unbranding"? – either way, it's brilliant, and it makes total sense. As much as one might adore Miss Snickerdoodle, her ability to inspire dress-alikes among her fans is questionable. The bottom line? Nobody in fashion wants to co-brand with Snooki.
The full story is here and I thank Morgan Warstler for the pointer.
Further evidence that all taste is distaste. It isn’t what you choose to consume that matters, it is what you find completely repellent.
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