Potential markets in everything business plans to bet against

by on October 9, 2010 at 7:49 am in Travel | Permalink

The Lithuanian company Olialia, pronounced "ooh-la-la", is planning a holiday resort in the Maldive islands.

The firm hopes to pull in the tourists by employing only blonde staff, and offering direct flights to the island crewed entirely by blondes, including the pilots.

The article is here and for the pointer I thank Leonard Monasterio.

Bill October 9, 2010 at 4:07 am

Niche marketing.

Attracts neo-Nazi Aryan race supremicists.

Norman Pfyster October 9, 2010 at 5:26 am

Tyler probably bet against Hooters, too.

Robert Bell October 9, 2010 at 10:15 am

To be fair, I thought Bill *was* making the Nietzche pun.

Gary Leff October 9, 2010 at 3:18 pm

Norman Pfyster one could have made real money betting against Hooters AIR…

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