Potential markets in everything business plans to bet against

The Lithuanian company Olialia, pronounced "ooh-la-la", is planning a holiday resort in the Maldive islands.

The firm hopes to pull in the tourists by employing only blonde staff, and offering direct flights to the island crewed entirely by blondes, including the pilots.

The article is here and for the pointer I thank Leonard Monasterio.

Comments

Niche marketing.

Attracts neo-Nazi Aryan race supremicists.

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Tyler probably bet against Hooters, too.

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To be fair, I thought Bill *was* making the Nietzche pun.

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Norman Pfyster one could have made real money betting against Hooters AIR...

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